Debbie Elicksen

Traditional Bookselling Will Not Make You Rich

How traditional bookselling works First, the publisher produces the book that the author has written. The publisher ships these books (at its own expense) to bookstores or to a distributor (the middle party between the publisher and bookstore). If the ... Read >

Plan Your Book Like a Business

A business plan is your blueprint for starting any new venture - even a book. A book requires a vision, a dream, and unfortunately, sales. Be as specific as possible in your planning. Use timelines to keep yourself accountable. But if you've never done a ... Read >

Book layouts not up to par

I'm just appalled at the lack of thought that has gone into most books in the mainstream marketplace. Royalty published books are starting to look like Print On Demand publishing. Books are fraught with: 1. Hyphenation where it doesn't need to be, whic... Read >

The Scary Truth About Emails

Imagine if Moses took less care and attention in writing the Ten Commandments and instead of etching stone tablets, he sent out an email. Instead of scribing, "thou shalt not steal" he wrote, "thou shalt steal" or "thou shalt not cover thy neighbor's wife... Read >

Sports as a Nurturing Environment

In adolescence, the desire for self-importance is so strong that it becomes a primary need. A study by John C. Coleman tabulated the impact of peer group values from ten schools. The students were asked how they best wanted to be remembered. Boys preferre... Read >